Blue's
Clues 25th Anniversary
Social Campaign
On-Air Promo
Music Video
Macy's Parade Float
To celebrate 25 years of Blue's Clues, we created an on-air graphics package, a music video featuring all three hosts and real-life fans, a Macy’s Thanksgiving Day Parade float, and a viral social post. These elements brought fresh energy and nostalgia to the franchise, engaging longtime viewers and a new generation. We also released a heartfelt video featuring Steve, where he reflected on growing up and reconnected with fans. The emotional message struck a chord online, quickly going viral and sparking a wave of conversation across social media.
CREDITS
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Senior Designer: Thanh Nguyen
Animation: Katie Wynkoop
Senior Producer: Natalia Gonzales
Steve from 'Blue's Clues' delivers a heartwarming message on Twitter - FULL VIDEO
We teamed up with Steve from Blue’s Clues where, in a heartwarming social video, he reconnects with fans nearly 20 years after his departure "to go to college" in his final episode back in 2002. The social media clip quickly went viral across reels and tiktok, touching the hearts of viewers nationwide. In the message, Steve reassures fans that he never forgot about them, sparking emotional reactions and a wave of nostalgia.
Steve's Message Breaks the Internet
Woo-Hoo for Blue!
I worked on designing the Blue's Clues 25th Anniversary graphics package along with my team, which features a modular design paired with a vibrant, cohesive color palette that captures the playful spirit of the Blue's Clues show. The dynamic animations further enhance the designs, adding energy and excitement through creative scaling, movement, and whimsical elements.
Woo-Hoo for Blue! 25th Anniversary Graphics Package
“You Can't Spell Blue without YOU” Sing Along Song 🎵 Music Video | Blue’s Clues & You!
In the Blue’s Clues 25th Anniversary music video, hosts Josh, Joe, and Steve come together to sing while creating a vibrant mural filled with fan art from both longtime and new fans. My team was responsible for designing the backgrounds, mural and graphics featured throughout the video. I also contributed by creating an illustration of Blue, which is featured in the music video mural.
Blues Clues 25th Anniversary Music Video
Blue's Clues - Macy's Thanksgiving Parade 2021
To celebrate the Blue’s Clues 25th Anniversary, my team and I designed the parade float for that year’s Macy’s Thanksgiving Day Parade. We worked on the float’s skirt design and created a playful pattern design to go along with the rest of the float. The float made its debut in the parade, where hosts Steve, Josh, and Joe performed their hit song, "You Can’t Spell Blue without YOU!"