Dora ID
On-Air Promo
Concept Creation
Identity
Storyboards
At Nickelodeon, my team was tasked with creating IDs to promote the new Dora series. Each of us developed original concept ideas, which we then presented for selection and potential production. The goal was to capture Dora in a fun, engaging way that aligned with the colorful, playful spirit of the 3D Nick Jr. rebrand world. My concept, Parade, was selected for final production. In addition to Parade, I also contributed several other developed concepts that reflect Dora’s adventurous spirit and the vibrant world around her.
I worked on creating and presenting 3 concepts, which included creating the storyboards, mood boards, designs, background illustrations, icons, and character design sketches.
CREDITS
Designer & Illustrator:
Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Senior Designer & 3D Modeler:
Jimin Lee
Animation Supervisor: Michelle Acuna
Illustrator & 3D Modeler: Yazhi Zheng
3D Modeling: Annie Chien, Jennah Park, Jason Willman, Andrew Noh, Jimin Lee, Seulgi Kim, Minha Kim, Brandon Wang
In a vibrant jungle, Dora leads a lively parade with a magical baton, unaware that Swiper is plotting to steal it. As he sneaks closer, Dora activates the baton’s powers, turning Swiper into a towering parade float. Comically squished against the camera, he rises into the sky, revealing the Nick Jr. logo behind him. This playful and adventurous scene perfectly captures the celebratory spirit of the new Dora series.
Concept 1: Dora Parade
DORA PARADE: STORYBOARDS
DORA PARADE: MOODBOARD
DORA PARADE: CHARACTER SKETCH & 3D MODELS
DORA PARADE: STYLE FRAMES & BACKGROUND ILLUSTRATIONS
In this concept, Boots and friends sit around a crackling campfire, singing about the Alebrije—vibrant, fantastical creatures from Mexican folk art. Suddenly, Dora emerges, riding the majestic Alebrije through a shadowy rainforest, their path aglow with bursts of magic. The creature soars overhead, casting a radiant trail as it circles the campfire. Back on the ground, the friends gaze skyward in awe as the Alebrije illuminates the night, and the flames of the fire transform into the Nick Jr. logo.
Concept 2: Alebrije Campfire Song
CAMPFIRE ALEBRIJE SONG: MOODBOARD
CAMPFIRE ALEBRIJE SONG: STORYBOARDS
CAMPFIRE ALEBRIJE SONG: STYLE FRAME
In this concept, Dora and Boots explore a lush 3D jungle, using macro and micro shots to observe its vibrant flora and fauna. They eventually reach a mountain peak, gazing over the vast landscape in awe. Stylized character designs allow for dynamic movement, capturing the wonder and spirit of exploration. The journey emphasizes discovery and connection with nature, creating a visually rich and emotionally resonant experience.
Concept 3: World of Wonder
WORLD OF WONDER: MOODBOARD
WORLD OF WONDER: STORYBOARDS
WORLD OF WONDER: STYLE FRAME