Dora Identity | Marissa Klick

Dora ID

CONCEPT CREATION

IDENTITY

STORYBOARDS

This ID follows Dora as she leads a lively parade through the vibrant jungle, surrounded by friends and family, in celebration of the debut of the new Dora series. Designed to reflect the colorful and playful spirit of the 3D Nick Jr. rebrand world, the ID features fun, inflatable textures and a stylized look for Dora and her friends, allowing for more dynamic, energetic movement throughout the scene. The result is a joyous tribute to the show's launch, capturing the excitement of this new chapter.

For the ID, I created the whole concept, storyboards, the overall “look” of the ID, the backgrounds, icons, and character designs. With the help of my team, we got into modeling the characters as well.

CREDITS

Designer & Illustrator:
Marissa Klick

Design Director: JungIn Yun

Animation Director: Rob Kohr

Senior Designer & 3D Modeler:
Jimin Lee

Animation Supervisor: Michelle Acuna

Illustrator & 3D Modeler: Yazhi Zheng

3D Modeling: Annie Chien, Jennah Park, Jason Willman, Andrew Noh, Jimin Lee, Seulgi Kim, Minha Kim, Brandon Wang

DORA ID STORYBOARDS

In a vibrant jungle, Dora leads a lively parade with a magical baton, unaware that Swiper is plotting to steal it. As he sneaks closer, Dora activates the baton’s powers, turning Swiper into a towering parade float. Comically squished against the camera, he rises into the sky, revealing the Nick Jr. logo behind him. This playful and adventurous scene perfectly captures the celebratory spirit of the new Dora series.

We start with a close up shot of Dora

The shot moves over to reveal Boots behind

Camera pans around Dora to reveal the full parade full of friends and family.

We cut to the front line, they are playing their instruments and celebrating.

Wide-shot is revealed of parade marching along.

A tree in teh foreground floods the screen to transition us.

Swiper leaps out from the tree as we transition into a new scene.

Swiper's body continues to extend as he morphs into a snake like creature.

"Snake" Swiper passed in between Tico and Isa.

Swiper has his eyes on the prize...

Camera turns to reveal Swiper, mesmerized by the magical baton Dora is holding.

We transition to Dora in the lead, Boots to her left and Swiper to her right.

Swiper reaches out to take the baton...

Swiper transforms into a giant balloon float, with his face slamming up against the screen.

Swiper deflates, and is morphed into the NB.

CHARACTER ART & SKETCHES

For this ID, we reimagined the Dora characters by simplifying their features to allow for more dynamic, exaggerated movements than seen in the show. This approach was used to give the ID a more playful, bouncy feel, enhancing its dramatic energy. While we pushed the stylization to create a lively, engaging animation, we ensured the characters remained recognizable and true to their original designs.