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Mark-it

UX/UI Design

Brand Identity + Logo

Social Campaign

For this project, our task was to design an app that improves accessibility in everyday tasks. I conceptualized Mark-it, an app that helps users with dietary restrictions or allergies easily identify suitable products while shopping. The app addresses common challenges such as reading small or complex nutritional labels by offering clear, customizable guidance. Our team collaborated on the UX design to create an intuitive, user-friendly experience that reduces stress and confusion during grocery trips. Following the group phase, I independently developed the UI design in Figma, focusing on clarity, accessibility, and ease of navigation. In addition to the app, I also conceptualized and designed a series of instagram posts for a mock-social campaign.

CREDITS 

Designer: Marissa Klick

Art Direction: Scott Laserow

Collaborators: Julia Hartnett, Deborah Sim,
Xinjian Li, Yanjie Chen, Rebecca Higgins

Markit App

Markit App

Play Video

Mark-it is designed to help users with dietary restrictions or allergies easily identify safe products while shopping. The app simplifies the scanning process, offers clear nutritional guidance, and supports personalized settings tailored to individual needs. With an intuitive interface and a fresh, friendly design, Mark-it makes grocery shopping more accessible, efficient, and stress-free.

The Concept

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