Mark-it
APP DESIGN
BRAND IDENTITY + LOGO
SOCIAL MEDIA CAMPAIGN
For this project, our task was to design an app for the visually impaired. I conceptualized Mark-it, an app that assists shoppers who struggle to read small text on nutritional labels, while also catering to those with specific dietary needs or allergies. The goal was to make shopping more accessible and less stressful. Collaborating with a team of students, we developed an intuitive UI to ensure easy navigation. Afterward, we each worked independently to design our own version of the app.
CREDITS
Art Direction: Scott Laserow
Collaborators: Julia Hartnett, Deborah Sim,
Xinjian Li, Yanjie Chen, Rebecca Higgins
Mark-it
MEET THE CREW
I decided to give the app a diverse set of characters that are recognizable and help to represent the user. The characters help to make the app approachable and friendly, and make users feel like they're shopping with a friend.