Nick Jr.
Halloween
On-Air Promo
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Halloween programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused Halloween elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package, and created multiple iterations before landing on the finalized look. This approach allowed us to create a Halloween experience that felt new yet true to the rebrand’s visual identity.
CREDITS
Associate Art Director: Joey Pasko
Senior Designer: Thanh Nguyen
Animation: Jennah Park
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Assoc. Animation Director:
Jason Willmann
Nick Jr. Howl-O-Ween Bash Promo
I worked on designing all the icons, patterns, and color adjustments throughout the package. I explored creative, playful ways to integrate each element into the existing brand environment, ultimately arriving at a final graphics package that seamlessly blends the rebrand’s aesthetic with a fun, Halloween twist.
Nick Jr. Halloween
The final designs were the result of exploring numerous iterations and options. Below, I’ve included various concepts I developed throughout the process. We experimented with different color palettes and icons before arriving at the final look.
The Iterative Design Process
Title Card Exploration
End Page Exploration
Nickelodeon Button Exploration
Nick Jr. Logo Exploration
"Happy Halloween" Alpha Title Exploration
New Bug Exploration