ON-AIR PROMO | ROLE: DESIGNER
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Halloween programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused Halloween elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package, and I created multiple iterations before landing on the finalized look. This approach allowed us to create a Halloween experience that felt new yet true to the rebrand’s visual identity.
Nick Jr. Howl-O-Ween Bash Promo
NICK JR. HALLOWEEN
I worked on designing all the icons, patterns, and color adjustments throughout the package. I explored creative, playful ways to integrate each element into the existing brand environment, ultimately arriving at a final graphics package that seamlessly blends the rebrand’s aesthetic with a fun, Halloween twist.
Earlier Concepts
CREDITS
Designer: Marissa Klick
Design Director: JungIn Yun, Animation Director: Rob Kohr, Associate Art Director: Joey Pasko, Animation: Jennah Park, Associate Animation Director: Jason Willman