Nick Jr.
Halloween
ON-AIR PROMO
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Halloween programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused Halloween elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package, and created multiple iterations before landing on the finalized look. This approach allowed us to create a Halloween experience that felt new yet true to the rebrand’s visual identity.
CREDITS
Associate Art Director: Joey Pasko
Senior Designer: Thanh Nguyen
Animation: Jennah Park
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Assoc. Animation Director:
Jason Willmann
Nick Jr. Howl-O-Ween Bash Promo
NICK JR. HALLOWEEN PROMO GRAPHICS PACKAGE
My team and I worked on designing all the icons, patterns, and color adjustments throughout the package. We explored creative, playful ways to integrate each element into the existing brand environment, ultimately arriving at a final graphics package that seamlessly blends the rebrand’s aesthetic with a fun, Halloween twist.
ADDITIONAL EXPLORATION
The final designs were the result of exploring numerous iterations and options. Below, I’ve included various concepts I developed throughout the process. We experimented with different color palettes and icons before arriving at the final look.
Title Card Variations
End Page Variations
Nickelodeon Button Variations
Nick Jr. Logo Variations
"Happy Halloween" Alpha Title Variations
New Bug Variations