Nick Jr.
Holiday
ON-AIR PROMO
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Holiday programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused the Nick Jr rebrand world with fun Holiday elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package and created multiple iterations before landing on the finalized look. This approach allowed us to create a Holiday experience that felt new yet true to the rebrand’s visual identity. I included all the different design concepts I created.
CREDITS
Art Director: Kay Kyungjoo Lee
Senior Designer: Jimin Lee
Animation: Annie Chien, Jennah Park
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Associate Animation Director:
Jason Willman
Motion Designer: Minha Kim, Seulgi Kim
Nick Jr. Holiday Graphics
NICK JR. HOLIDAY GRAPHICS
My team and I explored multiple variations and concepts for Nick Jr. Holiday. Below, I included all of my designs and concepts that didn’t make the final cut. Some of the icons, such as my snowflake design, were included in the final package.
Design Option A