Nick Jr.
Holiday
On-Air Promo
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Holiday programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused the Nick Jr rebrand world with fun Holiday elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package and created multiple iterations before landing on the finalized look. This approach allowed us to create a Holiday experience that felt new yet true to the rebrand’s visual identity. I included all the different design concepts I created.
CREDITS
Art Director: Kay Kyungjoo Lee
Senior Designer: Jimin Lee
Animation: Annie Chien, Jennah Park
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Associate Animation Director:
Jason Willman
Motion Designer: Minha Kim, Seulgi Kim
Nick Jr. Holiday Graphics
I explored a wide range of design directions and creative concepts for the Nick Jr. Holiday campaign. This process included experimenting with various visual styles, color palettes, and thematic elements to capture the joyful and playful spirit of the season while staying true to the Nick Jr. brand identity. Below is a comprehensive collection of my design explorations, showcasing different approaches to iconography, layout, and festive motifs.
Nick Jr. Holiday
Design Option A
Design Option B
Design Option C
Lower Third Options