Nick Jr. Holiday
ON-AIR PROMO | ROLE: DESIGNER
My team and I at Nick Jr. worked on creating an on-air graphics package for Nick Jr.'s Holiday programming, carefully balancing the festive spirit of the holiday with the recently launched Nick Jr. rebrand. To maintain strong brand recognition, we subtly infused the Nick Jr rebrand world with fun Holiday elements—such as themed icons, textures, and colors—into the existing brand environment.
Drawing from the core Nick Jr. aesthetic, we reimagined the package and created multiple iterations before landing on the finalized look. This approach allowed us to create a Holiday experience that felt new yet true to the rebrand’s visual identity.
Nick Jr. Holiday On-Air Promo
NICK JR. HOLIDAY
I explored a wide range of design directions and creative concepts for the Nick Jr. Holiday campaign. This process included experimenting with various visual styles, color palettes, and thematic elements to capture the joyful and playful spirit of the season while staying true to the Nick Jr. brand identity. Below is a comprehensive collection of my design explorations, showcasing different approaches to iconography, layout, and festive motifs.
Earlier Concepts
CREDITS
Designer: Marissa Klick
Design Director: JungIn Yun, Animation Director: Rob Kohr, Art Director: Kay Kyungjoo Lee, Senior Designer: Thanh Nguyen, Animation: Annie Chien, Senior Motion Designer: Jimin Lee, Motion Designer: Seulgi Kim, Motion Designer: Minha Kim