Nick Jr. Rebrand
Brand Identity
Nickelodeon's first rebrand in 14 years introduces a refreshed version of the iconic "Splat" logo. For Nick Jr., the goal was to create a fun, bright, and playful space that feels like a hands-on playroom. We explored fun materials and textures that would make preschoolers smile and feel exhilarated.
Collaborating with LA-based agency Roger, Nickelodeon ensured the rebrand is cohesive and true to its playful spirit. We reintroduced hints of slime into the Nick Jr. rebrand world, keeping the spirit of the brand fun and silly, but not too messy for a younger audience.
CREDITS
Designer: Marissa Klick
Design Director: JungIn Yun
Animation Director: Rob Kohr
Art Director: Kay Kyungjoo Lee
Senior Designer: Thanh Nguyen
Animation: Annie Chien
Senior Motion Designer: Jimin Lee
Motion Designer: Seulgi Kim
Motion Designer: Minha Kim
Rebrand Sizzle
Nick Jr. Rebrand: The Process
I developed style frames and played a key role in shaping the overall visual identity of the Nick Jr. rebrand. Below are various cards and design variations used throughout the rebranded Nick Jr. world. These designs were adapted for multiple campaigns, including the Nick Jr. Holiday and Nick Jr. Halloween packages, and used across Nick Jr's social media and beyond.
I played a key role in developing the Nick Jr. rebrand style guide, a comprehensive resource that defines the network’s visual identity. It outlines essential branding elements such as logo usage, typography, color palettes, character graphics, and motion design. This guide ensures consistency across all platforms, from on-air and digital content to marketing materials, creating a cohesive and engaging brand experience.
The Rebrand Style Guide
The Nick Jr. Rebrand world showcases a vibrant collection of 3D icons designed to represent a wide range of Nick Jr. shows, characters, holidays, and playful aesthetics. Each icon features unique textures and materials, reflecting the brand’s fun, imaginative spirit. Working closely with our internal team of 3D modelers, we conceptualized, designed, and brought each icon to life—creating a dynamic visual language that captures the essence of Nick Jr.