Ramp to Amp
BRAND IDENTITY
CATALOG
POSTERS
Ramp to Amp is a student project inspired by Prisma Guitars, a company that transforms old, unusable skateboards into vibrant, handcrafted guitars. Prisma’s unique process repurposes skateboards by combining, cutting, and polishing them to reveal striking, abstract patterns from the skateboard wood’s natural dyes. The brand appeals to both music enthusiasts and skateboarders, blending two passions into one beautifully crafted product.
CREDITS
Art Direction: Soonduk Krebs
THE CHALLENGE
The challenge was to create a brand that reflected the edgy, vibrant aesthetic of the guitars while maintaining a clean, sophisticated look. Drawing inspiration from Prisma's handcrafted process, which is central to their identity, I aimed to ensure the branding highlighted this craftsmanship. It was essential that the branding complemented the unique guitars without overpowering them, allowing the instruments to remain the focal point.
