Steam Mates
BRAND IDENTITY
PACKAGING DESIGN
PUBLISHING
TOY DESIGN
STEAM, which stands for science, technology, engineering, art, and mathematics, taps into children's natural curiosity and desire to explore from an early age (birth to age 5). Research shows that hands-on experiences during this critical period help kids engage with their interests, develop theories, and apply them in everyday situations. STEAM Mates introduces girls to STEAM fields early on, helping them build confidence in their abilities. The brand features five unique toys, each representing one of the STEAM categories, designed to foster a deeper understanding of these fields.
AWARD FOR SENIOR THESIS PROJECT
Winner for The Graphic & Interactive Design Award for Senior Thesis Project
Awarded by Hallmark
SOCIAL CONSCIENCE AWARD
Winner for The Alice Drueding & Joe Scorsone Social Conscience Award
CREDITS
Art Direction: Paul Kepple
HARMONY THE SCIENCE DOLL
Children figure out how the world works by engaging in a series of steps called the scientific method. Harmony's main function is using her arms as a scale. Children are able to add bracelets to her arm, and observe how their weight makes her arms go up and down.
