The main concept of the project was to create a poster for a dessert festival that was taking place in Malmo, Sweden. I wanted the poster to appear bright and fun while taking inspiration from Swedish culture. The end result was a poster that showed off both the location and the concept, combining traditional Swedish floral designs with different desserts. At the bottom , it reads, “Hej, Hej!” which is a common phrase used in Sweden when greeting one another.