VVQ

BRAND IDENTITY, PACKAGING | ROLE: DESIGNER

VVQ is a conceptual Philadelphia-based restaurant I designed, offering bold, barbecue-inspired flavors made entirely from plant-based ingredients. Envisioned as a hearty alternative to the traditional steakhouse, VVQ aims to introduce vegan cuisine to an audience that may not typically seek it out.

In developing the brand, I focused on creating a visual identity that feels both approachable and refined—striking a balance that appeals to this unexpected and broader audience.

Awarded First Place Logo, Tyler Restaurant Show
Awarded Best Overall, Tyler Restaurant Show